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What are you searching for?
Below is a list of the top 10 most viewed news items on our site for the week ending on August 16, 2025.
August 18, 2025
By: Rachel Klemovitch
Assistant Editor
Here’s your weekly recap—the most viewed news stories on our site for the week ending on August 16, 2025.
Philosophy launched new Hair & Body Fragrance Mists in three scents: Vanilla Hug, Coconut Rush, and Pistachio Paradise. Scents are infused with skin benefits, are also scientifically shown to enhance mood and evoke emotional responses. Scents are lightweight, layerable, and hair-friendly.
SkinCeuticals launched the A.G.E. Interrupter Ultra Serum, the latest science-backed product in its A.G.E. line. The or an adjunct to in-office procedures to address sagging skin.
YSL Beauty announced a new campaign for its Myslf Absolu fragrance with actor and brand ambassador Austin Butler. The fragrance packaging follows the brand’s ‘Reduce Our Impact’ program with recycled materials.
Shark Beauty launched Shark Glam, the first multi-styler that combines the versatility of air styling and ceramic hot tool styling, delivering salon-quality results that you can achieve at home. It is available in two systems, Straight/Wavy and Curly/Coily, with tailored attachments.
E.l.f. Cosmetics taped drag superstar Heidi N Closet and comedian, actor, and author Matt Rife as the fictional legal duo to headline a playful yet purposeful crusade to represent the community. “E.l.f.ino & Schmarnes” is a satirical legal-themed initiative that makes the case that it’s practically criminal to pay too much for high-quality beauty.
Read the full list below.
1. Ranking the Top 20 Cosmetic Companies
2. Top 15 Fragrances in the World in 2024
3. Top 10 Haircare Brands in 2024
4. Philosophy Debuts Hair & Body Fragrance Mists
5. SkinCeuticals’ Newsiest Lifting Solution A.G.E. Interrupter Ultra Serum
6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist
7. Austin Butler Stars in YSL Beauty’s New Myslf Absolu Campaign
8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify
9. Shark Beauty Introduces Shark Glam Multi-Styler
10. E.l.f. Cosmetics Launches Legal-Themed Campaign Against Overpriced Makeup
Thanks for reading our Breaking News.
We’ll have a new list for you next Monday.
Have a great week!
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